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Content Marketing Analyst

Bogotá, Distrito Capital de Bogotá, ColombiaMarketing

Job description


As a Content Marketing Analyst at Instaleap, you will be responsible for creating and implementing a content strategy that supports an organization's overall marketing goals, also you will be in charge of evaluating the effectiveness of a company's content marketing strategies.

What we bring to the table:

  • A growing organization with beautiful (remote if desired) positions and possibilities for personal development.
  • A challenging job that’ll be at the core of our growth ambition.
  • Rock-solid onboarding that’ll set you up for success in your job.
  • Mentoring and coaching by experienced SaaS leaders can help you elevate your career.
  • Great salary and compensation.
  • Remote work: We are a global team!
  • Flexible hours: We trust in your work and abilities.
  • Health Assurance.
  • Access to E-learning platforms / Educational Budget: We support our workers to achieve success.

Job requirements

Your SuperPowers

  • You know copywriting techniques;
  • You have previous experience in creating and improving content pieces and strategies for B2B companies;
  • You are crazy about learning new things and improving your skills and the processes you're involved in;
  • You are fluent in Spanish or English and feel comfortable writing in English or Spanish;
  • Fluency in Portuguese is a plus.

What would you do?

  • Brainstorming, shaping, and writing advertisement/marketing pieces for campaigns in different formats and channels.
  • Researching a customer or prospect to write persuasive messages to ICPs;
  • Interview clients and gather inputs from sales and customer experience to better communicate our product value throughout the marketing funnel.
  • Create campaign pieces and copy for posts, emails, and materials based on briefs and needs;
  • Run tests in the pieces to refine messages, channels, persons, and contents;
  • Creating nurturing content for automated emails, sequences, and workflows for different lead segments;
  • Create downloadable content, based on previous content available;
  • Analyse performance indicators, build reports, and make data-driven decisions.

Your experience has been shaped by:

  • A Graduation in the fields of Communications (Public Relations, Journalism), Marketing, Advertisement, Arts and Literature, etc;
  • You have at least 1,5 years of experience in Marketing teams, performing Content and Copywriting roles.
  • Previous experience with HubSpot, WordPress, and Google Analytics.
  • Previously implemented SEO strategies
  • Previously created and improved copy content for website and landing pages.


Apply with Indeed unavailable

Collaborate. Fast but smart. Seek the root cause. Operate under high standards. Deliver real value. Be Humble.


Super - Perks

Coming from outer-space

Education budget

Up to 2000$ per year for your growth.

25 paid days-off

The best knows how to rest.

Flexible hours

Remote comes with more benefits, choose your way to work, and get more things done.

Health insurance

Get the attention and care that you deserve. Available in some countries.


Half day off on your birthday.

Home Office Bonus

Better internet?, new gear?, we got you covered.

Team Activities

#DonutsTuesday, #LetsGoHike Share great moments with your team, Instaleap invites

Additional Partnerships

Get discounts and special plans just for being one of us.


Paid BYOD or Company provided machine. Different options to satisfy your palate.


Recurrent spaces to innovate, get inspired and have fun.


A space to showcase your knowledge and reunite with other nerds that shares your interests

Not convinced yet?

Take a look at our official website, and get a taste of our superpowers.