Content Marketing Analyst

Profile

As a Content Marketing Analyst at Instaleap, you will be responsible for creating and implementing a content strategy that supports an organization's overall marketing goals, also you will be in charge of evaluating the effectiveness of a company's content marketing strategies.

What we bring to the table:

• A growing organization with beautiful (remote if desired) positions and possibilities for personal development.
  
• A challenging job that’ll be at the core of our growth ambition.
  
• Rock-solid onboarding that’ll set you up for success in your job.
  
• Mentoring and coaching by experienced SaaS leaders can help you elevate your career.
  
• Great salary and compensation.
  
• Remote work: We are a global team!
  
• Flexible hours: We trust in your work and abilities.
  
• Health Assurance.
  
• Access to E-learning platforms / Educational Budget: We support our workers to achieve success.

Your SuperPowers

• You know copywriting techniques;
• You have previous experience in creating and improving content pieces and strategies for B2B companies;
• You are crazy about learning new things and improving your skills and the processes you're involved in;
• You are fluent in Spanish or English and feel comfortable writing in English or Spanish;
• Fluency in Portuguese is a plus.

What would you do?

• Brainstorming, shaping, and writing advertisement/marketing pieces for campaigns in different formats and channels.
• Researching a customer or prospect to write persuasive messages to ICPs;
• Interview clients and gather inputs from sales and customer experience to better communicate our product value throughout the marketing funnel.
• Create campaign pieces and copy for posts, emails, and materials based on briefs and needs;
• Run tests in the pieces to refine messages, channels, persons, and contents;
• Creating nurturing content for automated emails, sequences, and workflows for different lead segments;
• Create downloadable content, based on previous content available;
• Analyse performance indicators, build reports, and make data-driven decisions.

Your experience has been shaped by:

• A Graduation in the fields of Communications (Public Relations, Journalism), Marketing, Advertisement, Arts and Literature, etc;
• You have at least 1,5 years of experience in Marketing teams, performing Content and Copywriting roles.
• Previous experience with HubSpot, WordPress, and Google Analytics.
• Previously implemented SEO strategies
• Previously created and improved copy content for website and landing pages.